Today we’d like to introduce you to Victoria Castro.
Hi Victoria, please kick things off for us with an introduction to yourself and your story.
I’m a proud Chicana, born to Mexican parents and raised on the west side, where Chicano culture deeply influenced who I am. I started singing regional Mexican music, like mariachi, at around 4 or 5 years old. My dad was a charro, so I grew up attending charreadas—Mexican rodeos—which exposed me to dancing, music, and the art of bringing people together. That early exposure really rooted me in my culture and love for community.
In high school, I became a class officer and started planning events like prom, school trips, and even ranch parties and kickbacks. That’s when I realized I had a knack for organizing and creating experiences for others. I went on to study Communication Sciences and Disorders and Psychology in college because I’ve always been fascinated by human connection and how much we crave meaningful interactions.
After college, COVID hit, and I wasn’t able to complete my licensing for SLPA, but it led me down a new path. I started working as a dating expert for Match, and that’s when I saw firsthand how essential connection is—not just romantically, but platonically, too. From there, I became an event coordinator for a local dating company, hosting mixers, speed dating events, and workshops focused on building relationships and community.
In 2022, I went to my first EDC and was completely inspired by the festival scene. That energy, that togetherness—it really resonated with me. Around that time, I met my boyfriend who really encouraged me to start throwing my own events, and that’s when everything clicked. I realized that bringing people together through intentional, fun, and cultural experiences is what I’m meant to do.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Definitely not a smooth road—and honestly, I don’t think I’d want it to be. The journey’s had plenty of ups and downs, both personally and professionally. Some challenges have felt like the universe testing me, forcing me to pause and reflect on what I’m really trying to build.
Being in the party and events scene, one major challenge has been navigating the environment where substance use is common. I’ve had to prioritize harm reduction and my own well-being, working with professionals to stay grounded and healthy. That’s something I’m really proud of.
Then there’s the emotional aftermath of events. After a great night, I’ll often find myself spiraling—wondering if people actually enjoyed it, if something went wrong that I didn’t catch. It’s this weird mix of post-event blues and perfectionism that can be mentally draining.
One of the hardest parts, though, is dealing with outside doubt. People love to say “it won’t work” or question my ideas. At first, that can really shake your confidence—but now I see it as an opportunity. Every time someone challenges me, I ask “why not?” and use their doubts as fuel to plan something even more intentional, more creative, and more connected.
And of course, working with people who don’t share that same level of commitment or vision can be tough. But those moments remind me why it’s important to stay true to what I’m building and to surround myself with people who believe in the process.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
My business is rooted in both culture and community. My family owns a 10-acre ranch on the Southside of San Antonio, right off 281, featuring a traditional lienzo charro—a Mexican-style rodeo arena. This space carries a lot of heritage and heart, and my role as venue coordinator is to bring it to life by working with promoters, artists, and vendors to create unforgettable events.
I specialize in coordinating all the moving parts—making sure talent, vendors, staff, and attendees all have what they need to create something magical. People often say I’m easy to work with, and I think that comes from being open, collaborative, and genuinely invested in everyone’s success. What sets me apart is my ability to make space for every voice in the room while still keeping things organized and running smoothly.
What I’m most proud of is the cultural richness that surrounds the venue. From the charros and escaramuzas to the live music, dancing, livestock, and incredible food—these events are more than just parties. They’re living celebrations of our roots. I see it as my mission to keep these traditions alive, while making them accessible to new generations and new communities.
I want readers to know that everyone is welcome at our events—violence and discrimination have no place here. We invite people to step out of their comfort zones and experience the beauty of Mexican culture on Texas soil—which, let’s not forget, was once Mexico. It’s about embracing the culture shock, breaking down stereotypes, and coming together through shared experience, joy, and respect.
Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
I’m all about collaboration and community, so if you’re interested in working together—whether you’re a promoter, vendor, artist, or just someone with a cool idea—reach out! As a Gen Z-Millennial cusp, I’m always on my phone, so the best way to connect is by email at [email protected] or through Instagram at @yftoriia.
I post all my upcoming events, updates, and behind-the-scenes content there, so definitely follow along to stay in the loop. Whether you want to throw an event, vend, perform, or even volunteer, I’m open to ideas and always looking to build with like-minded people who love culture, music, and creating good vibes.
Contact Info:
- Instagram: https://Instagram.com/yftoriia
- LinkedIn: https://LinkedIn.com/victoria-a-castro
- Other: [email protected]
