Today we’d like to introduce you to Sierra Parker.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Hey, ya’ll! My name is Sierra Parker, owner of iamsierraparker THE BRAND, LLC (Umbrella brand to Sie’Luxe Brows and Sierra & The Girls Boutique), and Founder and CEO of Queening in MY Purpose Nonprofit. I was born in Monroeville, AL, and raised in Schertz/Cibolo, TX. Growing up, I always had a BIGGER-than-life personality, and to be honest, I didn’t know how or what to do to leverage ALL of my talents and interests. I worked for Wells Fargo Bank for 13 years in the retail and back office.
I thrived in the company, but in 2005, when I attended a training class, I discovered my passion for learning and development, this my career moved to facilitating and teaching. The thought of being able to insert my personality into my job was paramount in my decision and provided an enjoyment that I’d never experienced at work! Learning and Development is my calling, as I have an opportunity to make a difference in people’s lives, which is what I innately LOVE to do.
In 2018, I decided it was time to turn my passion into something that would serve those outside the walls of my professional organization and TRULY make an impact in my community. My desire was to create a safe place for women to come and feel WHOLE – no matter what. The President of Q.i.M.P., Rachelle Smith, was my committed cohort all also passionate about teaching, counseling and conciliation services. We started out with just us two hosting women’s conferences, volunteering, hosting monthly ladies’ night out, and giving back to schools and families in our community.
We have since evolved and grown; Carmalita Dilworth, Executive Administrative Assistant, and Nichole Holloway, Director of Youth Outreach and Founder of Girls Living the Dream Mentorship Program each now serve within our organization. It takes a POWERFUL team that understands the assignment to TRULY make an impact and I’m thankful for the collaborative power we’ve harnessed. My passion for teaching and outreach is only matched by my love for fashion. I’ve ALWAYS loved clothing, makeup, hair, and more and during the pandemic, like most of us, I was forced to tap into my gifts. Iamsierraparker THE BRAND, LLC was born July 2020, and Sierra and The Girls Boutique was birthed in September 2020. I’ve always SHOPPED like crazy for myself, so what better idea than to shop for others too!
I currently offer ONLINE and PRIVATE boutique services, as well as continue to operate in the corporate job! I love the person-centered attention that I am able to provide to my clients, as I try to make each feel exclusive… because they are. I realize that without client support, there is no business and I believe this approach has resulted in the success of S&TGB. We aim to be trendsetters and support other businesses without fearing any competitive downfalls, as we’re in OUR OWN LANE. I believe each boutique is unique and has its own style that caters to an audience or an occasion, so there’s room for success for each business. Moving into 2021, I aimed to challenge myself to tap into another talent that would add to my love of fashion and beauty – permanent makeup. I developed the business model for my third company – Sie’Luxe Brows.
I flew to Los Angele, CA, in August, trained with a phenomenal instructor and on my 35th birthday, I introduced Sie-luxe to the world! Yet again, my passion for teaching has come to the forefront and I’ve attained the knowledge to be able to certify other technicians through a structured curriculum and hands-on learning – Sue-Luxe will offer its first training course this month. I LOVE to teach and I’m VERY excited to share my skillset in a new industry.
These last 4 years have been an ABSOLUTE adventure, as I’ve been granted the opportunity to have multiple, thriving businesses in industries that I love. I take nothing for granted and feel very fortunate and thankful. I’m appreciative of my city, customer support, and community strength!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Truthfully, The road has been triumph and TRUE. More importantly, I started with an understanding that NO ONE is going to go harder for ME, than ME.
I’m my biggest cheerleader and supporter, and as an entrepreneur, you must be! There will be $0 days and there will be $5K days, BOTH days you must LOVE what you do and NEVER stop believing in YOU.
Thanks – so what else should our readers know about iamsierraparker LLC?
iamsierraparker LLC: I am a Motivational Speaker and Event Host. In addition to all the other hats I wear, here at the brand, we want to CREATE and SERVE, it’s our job to do just that. Visit us, we want to be of service to you. www.iamsierraparkerthebrand.com.
Sierra and The Girls Boutique: We’re an online boutique that offers personal shopping and styling services. We specialize in UNIQUE looks and cater to S-5XL in size. What sets S&TGB apart is from others is that we’re ON THE MOVE when it comes to fashion, we are ALWAYS changing our style and reinventing ourselves. We make it easy to shop with us! SierraAndTheGirlsBoutique.com.
Sie’Luxe Brows: We’re a PRIVATE Brows bar that offers Powder Ombre Brow Services and Powder Ombre Training Classes. Each client is treated uniquely to their need. It’s a COMPLETE experience from the time you walk in. We are here to SERVE YOU and ensure that our staff is professional and accommodating to our client’s needs at all times. SieLuxeBrows.com.
Queening in MY Purpose Nonprofit Organization: “Every woman and girl achieving an extraordinary existence.”
Q.i.M.P. enhances the dignity and quality of life using a repository of resources for the advancement of women and girls personally, professionally, financially, spiritually, and physically. We will strengthen communities, eliminate barriers to opportunity, and help women and girls reach their full potential through the realization of their purpose. QueeninginMYPurpose.com.
Contact Info:
- Email: iamsierraparker@gmail.com
- Website: iamsierraparkerthebrand.com | www.sierraandthegirlsboutique.com |SieLuxeBrows.com| QueeninginMYPurpose.com
- Instagram: @SieLuxeBrows | @SierraAndTheGirlsBotique | @QueeninginMYPurpose
Image Credits
J&K Photography, Darryl Edwards
