Today we’d like to introduce you to Margaret Blomstrom.
Hi Margaret, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
My journey into the world of interior design happened organically. In 2017, my husband and I unexpectedly found ourselves undertaking a complete renovation of our primary bathroom after discovering a leak behind the shower wall. What began as a necessary repair quickly evolved into a full-scale remodel.
Recognizing the importance of making informed decisions, I hired a designer to guide us through the process and help ensure we avoided costly mistakes. As the project progressed, I discovered how much I genuinely enjoyed the design process. I became deeply involved in searching and selecting finishes, materials, and fixtures. I worked closely with the contractor on a daily basis, communicating the specific details and vision I wanted brought to life. Through that collaboration, I gained valuable insight into both the creative and practical aspects of a renovation and found myself increasingly drawn to the process of transforming a space.
Once the renovation was complete, friends and family who saw the finished bathroom began reaching out for advice and assistance with their own home projects. What started as casually helping others soon grew into something much more. Through word-of-mouth referrals and a growing passion for design, I transitioned from offering guidance to building an interior design business of my own.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Like most entrepreneurial journeys, and most home improvement projects, the road has certainly had its share of twists and turns. Building a business from the ground up comes with a steep learning curve. In the beginning, I was not only refining my design skills but also learning how to run a successful business. There was a lot to learn beyond the creative side of design.
One of the biggest challenges has been building a team of contractors and subcontractors who share the same standards and commitment to excellence. Finding professionals who are dependable, communicative, talented, and honest takes time. Those relationships are invaluable, but they are built through experience, trust, and a willingness to learn from both successes and setbacks.
Perhaps the most significant growth has come from developing confidence in myself as a business owner. Transitioning from helping friends and family to serving clients required me to trust my instincts, stand behind my expertise, and recognize the value I bring to every project.
Every challenge has taught me something valuable and has helped shape both the business I have today and the designer I’ve become.
Appreciate you sharing that. What else should we know about what you do?
Some of my greatest strengths are that I’m organized, detail-oriented, and communicative. I have a very Type A personality, and in the world of design and renovation, that’s an asset. While creativity is certainly important, I’ve learned that successful projects require much more than great ideas. They require planning, follow-through, clear communication, and careful attention to countless details.
Over the years, I’ve heard many clients share frustrations about past experiences with designers who had wonderful creative visions but struggled with organization, responsiveness, or project management. My approach is different. I try my best to be accessible, proactive, and transparent throughout the process. Clients always know where we stand, what decisions need to be made, and what comes next.
I also believe one of my strengths is my ability to create homes that feel cohesive, timeless, and authentic to the people who live in them. While I may not be the designer creating the most avant-garde or trend-driven spaces, I excel at helping clients make thoughtful selections that work together beautifully and stand the test of time. My goal is to design homes that feel elevated and intentional today, while still feeling relevant and welcoming years from now.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
If I were offering advice to someone just starting out in interior design, the first thing I would emphasize is the importance of connecting with clients. From the moment you walk into an initial consultation, you’re asking a homeowner to trust you with their most precious investment, their home, often within just a few minutes. Establishing a sense of comfort, understanding, and genuine rapport is essential. When clients feel that connection, they are far more likely to embrace your guidance and trust your vision.
Equally important is honoring and respecting the contractors and subcontractors who are helping bring your designs to life. They are the hands and feet of your vision, and every project relies on their expertise, skill, and dedication. Treating them with respect, valuing their work, and fostering open communication not only builds stronger relationships but also ensures smoother, more successful projects. Making sure the team of professionals feel appreciated and empowered is just as crucial as designing a beautiful space.
Ultimately, interior design is as much about relationships as it is about aesthetics. If you invest in connecting with clients and cultivating respect for every person involved in a project, you will set yourself apart.
Contact Info:
- Website: https://www.sweethomesbymargaret.com
