Today we’d like to introduce you to Jenny Maldonado.
Hi Jenny, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I started with the idea that i would make polymer clay earrings but then I saw some tiktoks for decorated cookies and thought ohh that looks like more fun so i switched over and didnt look back but instead of the royal icing cookies i was seeing everywhere i decided to be different and do buttercream!! Then a couple years later after saying id never make cakes a friend needed a bday cake so that was my gift to her and from there i just started getting more orders so now i do more cakes than cookies! and i have really grown to love it!
We all face challenges, but looking back would you describe it as a relatively smooth road?
It has definitely had its ups and downs. i do a lot of research in anything i do so i read early on that it takes a good year to get consistent orders and that was sooo true for me! the first year i had maybe 2 orders a month sometimes 1 or none but i hung in and finally at one year it really picked up and i am consistently filling orders now.
Can you tell our readers more about what you do and what you think sets you apart from others?
I’m a baker primarily cakes and cookies but i also make other treats and crafts too. Im not really sure if im more known for my cakes or cookies but those that taste my cookies always love them! I use a shortbread cookie with buttercream icing and thats what sets me apart. i can still create the beautiful cookies but they taste amazing!
Can you talk to us a bit about the role of luck?
I’m lucky my husband works hard so i had time to slowly grow and learn. And the fact that i didnt ever plan to sell cakes but made one as a gift and just started getting orders from there was pretty lucky.
Pricing:
- everything is custom so price varies
Contact Info:
- Instagram: https://www.instagram.com/jenologydesigns/
- Facebook: https://www.facebook.com/Jenologydesignsanddelights
