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Life & Work with Larami Serrano of San Antonio

Today we’d like to introduce you to Larami Serrano.

Hi Larami, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
It’s the usual story. My parents gave me my first camera one Christmas when I was 9 or 10 years old and as corny as it sounds, I fell in love with photography at that point. I dabbled in film photography in high school and college, but hadn’t really considered doing it professionally. When my twins were born in 2007 and I wanted quality photos of them but didn’t have quality dollars to afford hiring a professional, my husband and family surprised me with my first dSLR. I started practicing on members from my local Moms of Multiples group and charging $50 here and there. As my skills and knowledge increased, so did my rates and now here we are.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It absolutely has not been a smooth road. To be honest, I’ve been so terrified of failing at a photography career that it’s taken me well over a decade to even admit that it’s the one thing I think about every single day. That fear is at the root of every challenge I’ve faced related to both the creative and business sides of photography. So, I guess you could say the biggest bump in the road has always been my own body.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I am a natural light portrait photographer and mental health counselor based in San Antonio. I specialize in working with children and families, but I’m taking steps to work with more clients in the fashion and hospitality spaces. I’m known for creating bright, airy images that capture the true essence of the subjects in my lens – so less like posing and more like freeze-frames of real life in the present moment.

I think what sets me apart from some other photographers is my ability to make people feel comfortable. I believe the same traits that make me an effective counselor are the ones that also allow me to connect with my clients in the short time I’m with them. I love hearing how pleased clients are with their final images, but what really excites me is hearing them say how much fun they had or that their teens are excited to shoot with me again or that they felt seen and empowered. It’s not something I take for granted.

What matters most to you? Why?
Experiences: meeting people, traveling with loved ones, exploring new places and unfamiliar foods, watching live music, learning new hobbies…
Life during COVID nearly broke me, but it also showed me just how quickly our lives as we know them can be snatched away. It birthed a whole new perspective on how I spend my days here. When the world reopened, I promised myself I’d never let fear and complacency bar me from all the experiences I’ve dreamt of having.

Contact Info:

A woman and two children outdoors, smiling and playing on grass, with trees in the background.

Three children in casual clothing pose near a window in a bright room, with one girl sitting on a table and another standing.

Two women and a child playing indoors, woman holding child upside down, smiling, child wearing glasses, wooden floor background.

Woman sitting on a wooden chair in front of large windows, with a neutral expression and relaxed pose.

Woman with red hair smiling and holding a small, curly-haired dog against a plain background.

A woman carrying a child while smiling, with a man walking beside them outdoors in a parking lot.

Woman with floral headpiece and sheer dress, facing right, standing in front of white curtains.

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