Today we’d like to introduce you to Eve Moore.
Hi Eve, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today.
I started my business six years ago making earrings and slowly expanded to other jewelry. In late 2019, someone commented on a photo on Instagram asking if I sold the shorts I was wearing and it got me thinking. So I went to my local thrift store and bought a bunch of Wrangler jeans and some other Vintage Western brand jeans and began cutting them into shorts and distressing them. This took off so quickly!
I was already wholesaling my jewelry during the time and thought I would add the distressed shorts and jeans. I really was not expecting much interest. The jeans sold at first but it wasn’t until the following year when everything just took off! The beginning of 2020 was such a weird time and boutiques were needing inventory fast to keep up with the new demand for online shopping.
That Summer I made over 300 shorts! This allowed me to expand and begin offering more boutique items, as well as source more vintage pieces. I have a spare room in my house that is busting at the seams with inventory – I have a hard time passing up a thrift store without stopping in.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Heck no! When I first started in 2016, it was really just a hobby. I was all over the place and not organized. When I finally got organized, business took off and I honestly bit off more than I could chew. Then again when I got into the groove, things grew again and I hired my first employee. Then 2020 happened and it was back to just me working. I remember crying to my husband saying how I wasn’t sure how I was going to stay in business.
With thrift stores closed and no one holding Estate Sales, I had to turn to social media to source vintage pieces. That year ended up being amazing and I hired another Employee who stayed on through last year until things slowed down. This year has been the most challenging for me because I’m having to work 10x harder in every aspect of my business.
People are being more conservative with their money, which is making me have to be more creative in my social media approach as well as cut back on extras.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
I specialize in Vintage 80s/90s Western Wear and Western Jewelry. Most of the jewelry I offer is made by me. I cut and distress all of the denim shorts and jeans I offer and do a majority of the sourcing of vintage pieces. Occasionally friends and family will pick up pieces for me because they know I’m always looking for things. I love that they know my style! Fringe is definitely my love language!
I’m most proud of my perseverance during the last two years – It’s definitely been a trying time. I love what I do and I love that I’m able to stay home with my babies and raise them. My husband is so supportive of me even though I know he finds my style a little offbeat.
My brand is a direct reflection of me! If I don’t love it or if it’s something I wouldn’t wear, I won’t buy it. I love being unique and I love when people stop to talk to me about what I’m wearing. I’m the face of my business, which means modeling and putting myself out there even if it means my muffin top is hanging out or you see cellulite on my legs. I’m all about authenticity and doing what makes you happy.
I didn’t grow up in the Western Industry but I absolutely LOVE fashion. I want others to know that you don’t have to ride horses or work on a ranch to wear Western-style clothing. If you love it, wear it!
Do you have any memories from childhood that you can share with us?
Spending time with my Grandmother. She was always so patient and kind.
I loved sleepovers at her house because she would make us waffles in the morning with real maple syrup. My Grandad would spread the butter into every hole then my Grandmother would drench the waffle in syrup.
Contact Info:
- Website: www.addyrosesouthern.com
- Instagram: https://www.instagram.com/addyrosesouthern
- Facebook: https://m.facebook.com/addyrosesouthern
Image Credits
Raquelin Guerrero Photography
