Today we’d like to introduce you to Ana Carreto.
Hi Ana, so excited to have you with us today. What can you tell us about your story?
Sure! I was born in Mexico City and left for the first time at the age of 14 where I spent most of my life in four different countries. My roots have always played an important role in my life, as well as the empathy I feel for everyone.
I was so thankful to have decided -with my partners in Mexico- to bring to the public in the United States top-notch quality beauty products at better prices. Soon after, I launched the cosmetics Mexican brand – Bausse Beauty, here in the U.S.A, in San Antonio, Texas to be specific.
Bausse Beauty is an inclusive brand for beauty lovers across all ages, ethnicities, and economic statuses; because everyone deserves good quality and accessible beauty products.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
It hasn’t been easy since because of COVID, retails weren’t allowed put makeup testers, so customers couldn’t try on the products – which is very important in the beauty industry. Also, many stores were having a rough time so they weren’t planning on bringing new products anytime soon.
I’ve given my heart and all my energy to accomplish my goal of giving Bausse Beauty the title of the #1 Latino cosmetics brand in the US.
We’ve been impressed with Bausse Beauty USA, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
We were created many years ago in Mexico. We welcome everyone, no matter where you are in life, we celebrate you!
After being in different countries all over Latin America, we decided to expand to the US. We chose Texas because it is such a beautiful State full of good people, great vibes, and amazing places.
We believe in real beauty and achievable looks for real people like us. We are all about affordability, we have some of the best prices in the market and it’s not like we use different materials to make our products, we just really care about everyone.
We also take pride in saying we are a brand that is 100% vegan and cruelty-free. We want to be recognized as a Mexican cosmetics brand that is proud of our culture. We believe that giving back is important too, that’s why we donate to different causes all over Latin America and the US.
After a year in the US, we are in 7 stores and we’ve also been to many different events such as local markets, conferences, expositions, and networking receptions.
Thanks to my partners in Mexico and Bausse’s teams here and there, this dream is coming true for me and the whole brand.
Can you talk to us a bit about the role of luck?
I believe that good luck always comes for a purpose. What I mean is, if God or Universe or whoever you believe in sends you something that seems like Good Luck, is because there’s a purpose behind to do good: Good to the planet, to people, to other businesses, to animals, or to yourself to grow as a person or learn something.
When I say that good luck exists, some people wouldn’t believe it. But from my point of view, it really does. And more than good luck I would say you are getting great things in return for all your efforts and good intentions.
Good luck is more like magic, and if you believe in magic, you are destined to see it.
Contact Info:
- Email: ana@baussebeautyusa.com
- Website: www.baussebeautyusa.com
- Instagram: www.Instagram.con/baussebeautyusa
- Facebook: www.facebook.com/baussebeautyusa
