Today, we’d like to introduce you to Sam Henselijn.
Hi Sam, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
Driven by a strong entrepreneurial spirit and passion for setting the bar high for positive customer service experiences, I bring more than 10 years of leadership experience to my role as a fifth-generation owner and CEO of L’Orenta Nuts.
Building the company from the ground up, I dedicated to continuing my family’s 80-year legacy of selling the highest quality nuts and snacks, including authentic Stroopwafels, dried fruit, and custom nut mixes at home, in the office, and on the go.
In my role as CEO, I wear many hats for the company, including developing concise business strategies to ensure alignment with short-term and long-term initiatives, overseeing all operations and business activities to ensure the desired result is produced and on-brand with the overall strategy and vision; and reviewing financial and non-financial reports to devise solutions for improvements.
After graduating with my MBA from Texas A&M Corpus Christi, I wanted to expand my horizons and expertise beyond the family business and work on an exciting new oil service solution startup concept called SandCan, L.L.C. in San Antonio, TX.
Serving as the director of operations and business development specialist, this is where I cut my teeth in the financial management world as I assisted with raising millions in private equity funding and developed and executed organizational strategies that kept the company on track to meet end-of-year projections and tactical initiatives.
Born and raised in The Netherlands, I moved to the United States after receiving a full scholarship to play Division 1 tennis at Texas A&M Corpus Christi. I was ranked among The Netherlands’ top tennis players at the time.
Alright, so let’s dig a little deeper into the story. Has it been an easy path overall, and if not, what challenges have you had to overcome?
The road to success is rarely smooth, and our journey has been no exception. We’ve faced numerous challenges, from navigating complex market dynamics to overcoming unexpected operational hurdles. Adversity is an inevitable part of any venture, and it’s essential to confront these obstacles head-on. If achieving success were easy, everyone would be doing it.
Our path has been marked by steep learning curves, with plenty of ups and downs, wins and losses. Each experience, whether positive or negative, has been a valuable lesson, contributing to our growth and improvement every day. These challenges have not only tested our resilience but have also strengthened our resolve, shaping us into the organization we are today the day.
Alright, so let’s switch gears a bit and talk business. What should we know?
At L’Orenta Nuts, we specialize in offering a diverse selection of high-quality, ethically sourced nuts, candies, chocolates, snack mixes, and other confectionery items. Our comprehensive services include private label, retail, and bulk packaging options, catering to a variety of customer needs. What truly sets us apart is our commitment to excellence and efficiency.
We utilize fully automated assembly lines and advanced software to minimize errors and enhance productivity, ensuring that our customers receive only the best products. We are proud to be SQF food safety certified, placing us among the top in the food industry in terms of safety standards. This certification aligns us with the largest companies in the world, underscoring our dedication to maintaining the highest level of food safety.
Our reputation is built on our exceptional service, premium quality, and rapid delivery times. We want our readers to know that when they choose L’Orenta Nuts, they are selecting a brand that prioritizes safety, efficiency, and customer satisfaction, consistently delivering top-tier products with unparalleled service.
Contact Info:
- Website: www.lorentanuts.com
- Instagram: www.instagram.com/lorentanuts
- Facebook: www.facebook.com/lorentanuts
