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Exploring Life & Business with Brian Butler of The Branded Cow

Today we’d like to introduce you to Brian Butler.

Hi Brian, please kick things off for us with an introduction to yourself and your story.
I’ve always loved cooking growing up which eventually led me to the restaurant industry. After brief stint in culinary school I worked my way up to executive chef at a small restaurant in Califonia. I was part of opening 2 other restaurants with that group before moving to San Antonio where I worked my way to Executive Chef at the Tower of the Americas. I left there in 2022 due to health concerns and wanting more family time. We decided to open our food truck and have been working at it hard for the last 3 years. The whole family works on the truck. Kids love helping and the guests seem to e joy seeing the kids help run the business

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Owning a small business has its challenges. It starts with learning what the customers want for options. Then you have to find a way to make it profitable. With a mobile unit it you need to find the locations that you can be profitable at and which ones you don’t. Mobile units also come with extra repairs and upkeep for tow vehicles which has been our biggest obstacle.

As you know, we’re big fans of The Branded Cow. For our readers who might not be as familiar what can you tell them about the brand?
We are a local food truck serving burgers, sandwiches, sausages and we have recently added a couple of salads to our menu as well

Where do you see things going in the next 5-10 years?
The food industry is always evolving and changing. We serve mostly burgers which will always be a staple but we have a couple of creative twists that make us unique. We keep our product local as much as possible and we are always listening to what our guests are looking for in a burger truck

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