Today we’d like to introduce you to Austin Trefts.
Hi Austin, we’d love for you to start by introducing yourself.
I’m a partner at Brand Rich, a creative agency focused on helping businesses strengthen their digital presence through branding and content. My background started in e-commerce, where I built my own online business and grew it through strategic partnerships. Along the way, I realized that what really set us apart was how we presented our service. The design, the tone, the overall experience, that’s what people connected with.
As more businesses began reaching out for help with their own branding and digital strategy, it became clear that this was the space I wanted to build in. We started bringing on more creative partners and officially launched Brand Rich.
What motivated that shift was a connection to aesthetics and brand positioning, understanding how to take something good and make it feel elevated, intentional, and memorable. Today, Brand Rich works with businesses across industries that share that same value for design, storytelling, and long-term brand development.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
My path hasn’t always been smooth. But, building Brand Rich has felt deeply aligned from the start. There are always challenges that come with running a business, but the process of solving problems through creativity has felt natural.
For creative agencies especially, the biggest challenge is balancing growth with the quality and intention that define your work. Maintaining a high level of creativity, while continuing to evolve each brand, requires constant focus and refinement.
We’ve learned to lean into that, to treat each project as an opportunity to push our creative standards and improve client outcomes. It’s less about avoiding obstacles and more about building systems that allow creativity and strategy to scale together.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Brand Rich works with businesses that care deeply about how their brand is perceived and recognized online. We believe that a company’s digital presence is often the first, and most powerful, reflection of its quality and experience.
Our focus is on making aesthetics functional. It’s not just about looking good, it’s about expressing what makes a business truly special and building an online presence that feels intentional, elevated, and connected to the real experience behind the product or service.
What sets us apart is the balance we strike between strategy and design. We create brands that are not only visually cohesive, but built on systems that scale ensuring every touchpoint feels consistent and aligned with long-term goals.
We’re most proud of helping our clients create brands that people remember ones that feel lived-in, aspirational, and credible all at once.
At the end of the day, Brand Rich exists to help businesses build digital identities that reflect the same level of care, quality, and depth they put into their work.
What are your plans for the future?
Looking ahead, our focus is on continually improving the level of service we provide. The way consumers interact with brands is evolving quickly, especially with new tech reshaping expectations. We’re leaning more into experiences and activations, going beyond social media to help brands create moments that people actually feel. That’s an area we’ve expanded this year, and it’s something I see growing significantly for us.
I’m also watching AI very closely. I believe AI opens a unique opportunity for creatives, not as a replacement for human creativity, but as an amplifier of it. When used intentionally, it can elevate ideas, expand possibilities, and push the boundaries of what a brand can express.
Contact Info:
- Website: https://brandrichstudio.com/
- Instagram: https://www.instagram.com/brandrichstudio
- LinkedIn: https://www.linkedin.com/in/austin-trefts-20788a13a
- Other: https://www.instagram.com/austintrefts
Image Credits
Brand Rich Studio
