Today we’d like to introduce you to Jonathan Ochart.
Jonathan, we appreciate you taking the time to share your story with us today. Where does your story begin?
Ever since I was a kid, I was a bit of an entrepreneur. My first stint was finding fresh mangos on the side of the road and selling them while visiting family in Puerto Rico. I wasn’t even 5 years old at that point, and I already loved making a deal. From then on, I tried my hand at operating my own movie theater (playing VHS tapes in my room and selling popcorn), designing board games, and mowing the neighbors’ lawns.
The common thread through all of these “ventures?” Thinking outside of the box to deliver exceptional experiences. My imagination runs wild and by running my own business, I have the amazing opportunity to pursue anything I want to accomplish. The sky is the limit.
Now, I’m the founder and CEO of The Postcard Agency, full-service marketing and public relations firm based in San Antonio. I founded the agency when I lived in Miami in 2018 to do what I love most: Helping businesses and nonprofits achieve their missions with smart, beautiful, and creative marketing and PR campaigns.
Texas is home, so I moved to San Antonio in 2019 to be closer to family and friends while being a part of an incredibly passionate and diverse community. It’s also nice to be close to Austin — I graduated from the University of Texas at Austin and there’s a large network of Longhorns here.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Running your own business takes lots of hard work. You aren’t just providing services to your customers. You’re also leading your business’ accounting, human resources, IT, and business development efforts when you’re starting out alone. You work 15-hour days and you don’t get overtime. But, you get to create brilliant work that you can be proud of, and you get to champion values that are important to you.
We lost some event clients at the onset of the COVID-19 pandemic, as all in-person events were canceled to help stop the spread of the virus. While difficult, this loss enabled us to devote more time to supporting nonprofits that are providing life-saving resources to marginalized communities. Seeing the glass half full makes a world of difference.
Appreciate you sharing that. What should we know about The Postcard Agency?
I’m the founder and CEO of The Postcard Agency, and we deliver award-winning marketing and public relations services to clients across the U.S. We specialize in website design, social media marketing, search engine optimization, content marketing, email marketing, branding, and public relations.
Thanks to our unique and diverse professional backgrounds, we help clients across a range of industries, including finance, food, and beverage, health and wellness, hospitality, real estate, retail, and technology.
As a Latinx and Certified LGBTQ-owned business, we have the personal and professional experience to support brands that serve diverse audiences. More and more brands are trying to reach and uplift diverse communities in a meaningful manner, and our team helps them accomplish their diversity and inclusivity goals with dynamic marketing and PR campaigns.
For example, we won a Gold MarCom Award for our diversity and inclusivity campaign for TransNewYork. In addition to generating record-breaking social media engagement for TransNewYork, our social media campaign celebrated the beauty of diversity, secured new followers, and introduced the nonprofit’s life-saving services to people who needed them most.
Lastly, we make our pricing and deliverables public on our website to streamline the decision-making process for potential clients. We like to save our clients time and money, so we revolutionized the traditional procurement process for business owners and nonprofits seeking quality marketing and PR support. It’s one way we’re leveling the playing field in the communications industry.
What are your plans for the future?
We’re growing our team so we can provide our services and expertise to more businesses and nonprofits who need support from an agency that truly believes in diversity and equality — and doing the right thing. We’re also exploring new nonprofits for volunteering and fundraising initiatives.
Pricing:
- Social Media Management – starts at $2,000/month
- Search Engine Optimization – $150/hour
- Email Marketing Management – starts at $750
- Blog Posts – $500 per post
- Public Relations Program – starting at $3,000
Contact Info:
- Email: hello@thepostcardagency.com
- Website: www.thepostcardagency.com
- Instagram: https://www.instagram.com/postcardagency/
- Facebook: https://www.facebook.com/postcardagency
- Twitter: https://twitter.com/PostcardAgency
- Youtube: https://www.youtube.com/channel/UCwBamyT36pYaXzl_DNoP8JQ
- Yelp: https://www.yelp.com/biz/the-postcard-agency-san-antonio
