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Rising Stars: Meet JoyaVeli Brain

Today we’d like to introduce you to JoyaVeli Brain.

Hi JoyaVeli, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I started doing music with my grandmother Beatrice Henry at two years old. She taught me how to hum hymns. As I grew, I started to sing and me, my siblings, and cousins were a Choir called Cloud of angels back in the late 80s getting radio play every other Sunday. At 9 years old, I started to write my own poetry turning it into music. At 11 years old I heard Tupac Shakur who inspired me to start rapping. I Began to enjoy hip-hop more than singing and chose to rap. I did not discover my unique lyricism until I entered a competition and won. I started entering freestyle sessions only to have no one follow up behind me, it seemed I would always break them up, or have my opponents go rewrites there verse. I have traveled to compete in front of Mr. Cheeks in NY, I have opened up for several celebrity artists like Lil Flip, Shawnna, And ICP over my years of music as well as winning the 4/20/2020 Next To Rise’s Song VS Song contest on Instagram. My son “Rise” won a feature from Lil Boosie called Money. After that I started touring 4 months with Royalty of The North- Trey Banz, where I met Platinum Artist Legacy City whom I just recorded my EPK with called “Next Move” under production of Cedric Bellamy CEO of StreetLigion Nation #1 Independent Artist platform in San Antonio, Texas, where all Streetligion Nation Independent Artists are platinum! I am currently in the process of recording my video to one of one of my songs on my EPK called “This One”. Music has always been my passion and I have turned down many deals because the music sene today does not align with my moral values. I am not the typical female rapper of today’s hip-hop. I am definitely a different kind of vibe. Making music is my passion, it’s my way of coping with life, my expressions to stay out of depression, and my medicine. Music is supposed to heal and not demolish and that is what my music does. My WHYS are my children, my many bloodlines, and generations to come. I’m just now getting started after 35+ years of doing music without knowing the business side of it. That knowledge is the most powerful and beneficial! I now own and have total control of my masters and all of my creations. My main goal is to help Those who listen to my music fill avoid and feel a joy that sparks their brain with the lights of their own to shine from inside. All Praise and Honor The Most High who is the head of by existence, That is The Creator of ALL things! I am so grateful and excited to finally be able to put my music out professionally myself.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
He has definitely not been Smooth Road by far. The struggles of a single mother female artist is more than real in my case. Some of my struggles have been financial because of the cost of studio time, Beats, and attire For shows. Also, engineers requesting sexual favors in exchange for payment of help for knowledge in the music industry. Always doing overtime work to be able to pay for these things and always coming up short because it is so expensive to do music to professional way. In the beginning, I did not know that it takes a lot of money to invest in oneself in order to make my dreams come true. I had my first son to feed and raise at the age of 15 So I had to stop music and returned to it at 18. The knowledge I have now was a struggle to obtain without going to college at this time during the 90 and 2000. My other struggles with my journey in music was my content of music being nothing like the current female artist and people having to grasp That I Don’t rap about things that don’t matter. The world today seems to dislike the truth and welcome lies. So the struggle of being understood is ongoing.

Can you tell our readers more about what you do and what you think sets you apart from others?
I worked as a manager or supervisor for many companies Starting in fast food and ending in a banquet. I became self-employed 100% in August 2021. I created my own hair and skin oil in which I call “Joy Butter”. I started braiding hair at 15 years old in 1999 and still currently doing it for income and a career. I specialize in caring for tender heads and teaching how to properly groom curly, Wool like hair. I am known for my speed and quality of service in everything and anything I do and create. I’m also known for bringing joy through my hospitality to every client, guest, or customer I serve. I am most proud of the stories I hear behind people experiencing the joy I brought to them. What sets me apart from others is I stay true to what is good and what is right, I always do my best to be light in darkness while being teachable and teaching what I learn so it may help many others as it helps me. My business name is Grower Of Joy L.L.C. Born and raised in Toledo, Ohio’s North side. I’m going to spread My Joy butter around the world like it’s bread!

Let’s talk about our city – what do you love? What do you not love?
What I like best about my city is that it is so diverse with all kinds of people of every culture you could name. What I like least is that my city seems to be a bucket of crabs pulling one another down. I’d like to be the crab that gets out and comes back to knock over the bucket of crabs and free all of them, even the ones that pull others down!


  • $5 2 oz. Joy Butter
  • EPK pricing coming soon
  • $2k-$10k per performance

Contact Info:

  • Email:
  • Instagram: Joyavelibrain
  • Facebook: JoyaVeli Brain
  • Twitter: JoyaVeli Brain
  • Youtube: JoyaVeli Brain
  • SoundCloud: JoyaVeli Brain

Image Credits
JoyaVeli Brain

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