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Hidden Gems: Meet Jenny Carnes of San Antonio Sports

Today we’d like to introduce you to Jenny Carnes.

Hi Jenny, thanks for joining us today. We’d love for you to start by introducing yourself.
I’ve played sports my entire life and I knew I wanted a career in sports, but not as a coach. So I majored in Sports Management while playing basketball and tennis in college.

I started as an intern at San Antonio Sports in the fall of 1999 as I was finishing up my degree at UIW. After my internship was over, I continued volunteering on my days off from my paying job before finally being hired in August of 2000 to work on the organizing team for the 2002 NCAA Women’s Final Four.

Over the past 23 years, I have overseen the local organizing committee for two NCAA Men’s Final Fours, two Women’s Final Fours, and countless other national sporting events. I’ve also overseen our bid efforts for many years, have created new events, and also support our youth and community programs.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Not always smooth, but challenges present opportunities to learn and grow.

There will always be struggles in nonprofit leadership and staying competitive in the ever-changing sports industry, but that keeps it interesting for all of us.

Alright, so let’s switch gears a bit and talk business. What should we know?
Our mission is to transform San Antonio through the power of sport through healthy kids and families, places to play, and events that make an impact.

We are one of the largest and most respected sports commissions in the country because we are more than just an organization that drives sports tourism.

We bring real value to the youth and citizens of our community by providing health, wellness, and sports opportunities through our programs.

Can you talk to us a bit about the role of luck?
Among many things that we do at San Antonio Sports, hosting national sporting events here is a big part of it. A lot of hard work goes into soliciting and bringing events here, but a little luck never hurts.

Having the right team or athlete qualify for an event that comes to San Antonio is something we can’t control so when a Texas team qualifies for an NCAA Championship or someone like Michael Phelps registers as a participant, San Antonio wins.

Contact Info:

  • Website:
  • Facebook: @sanantoniosport
  • Twitter: @SA_Sports
  • Instagram: @SA_Sports84
  • LinkedIn: @SanAntonioSports

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