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Community Highlights: Meet Brooks Tomblin, Jr. of Ormond Brand Consulting

Today we’d like to introduce you to Brooks Tomblin, Jr.

Hi Brooks, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today.
I was sponsored for dirt bike racing by a company in Boerne while I was growing up in Ormond Beach, FL. When I graduated, they offered me a job, and I moved to San Antonio in 2017.

I grew the company’s sales, customer service, and marketing divisions, and as we grew, I became more focused on marketing. I became a partner in the company in 2019 and sold my stake in it at the end of 2021 to run Ormond Brand Consulting full-time.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Fortunately, I was able to utilize a lot of my previous contacts who saw my work on a regular basis and were eager to work with me.

However, nothing happens overnight. Seeing a lot of money go out without any coming in for a few months was stressful, to say the least. Starting from scratch by myself with no pitch decks, no marketing agreements, and no website or real portfolio took time to build up before onboarding new clients.

Another struggle was learning how to get in touch with the right people when trying to get them into one of my marketing programs. For example, sending a business a message about marketing to their Facebook page is probably going to get deleted by whoever is currently running the page.

Even though my services involve getting on a content schedule, generating regular content and effective content, and adding to their marketing, some employees see it as a threat and try to block you.

Appreciate you sharing that. What should we know about Ormond Brand Consulting?
I focus on displaying the customer experience in a way that works with today’s channels with the ultimate goal of generating revenue.

I have an efficient process to capture content that will be applicable to multiple channels and get the customer the most results for the least cost – yielding the highest ROI. I create customer psychographic profiles and combine identify applicable social media channels and add in SMS text message marketing, local ads with digital tracking, and other ways to make sure my programs yield tangible results.

One competitive advantage I have is the added perspective of operating the type of fast-paced, fast-growing businesses that I market for now. I not only have done the research and taken the courses, but I have actually applied strategies, experienced market shifts implemented media pivots, and had to create and contract the content. I have had to perform the analytics, display the ROIs and justify the program costs.

In doing so, I run marketing programs focused directly on the returns I can generate, and not the cost I can squeeze out of the client.

Can you talk to us a bit about happiness and what makes you happy?
Getting to know clients and seeing their businesses grow and succeed makes me happy. There is nothing more rewarding than seeing someone take risks in a field they are passionate about and making something of it.

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