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Check Out Suzanne Syrek’s Story

Today we’d like to introduce you to Suzanne Syrek.

Suzanne, we appreciate you taking the time to share your story with us today. Where does your story begin?
For as long as I can remember, I was always fascinated with playing with colors and textures as far back as a grammar school in Art Class into advanced art courses in high school. Thus becoming a teenager and discovering the world of makeup and skincare and how this was a new outlet to play with colors and textures and get creative.

After college, studying Commercial Art & getting my Bachelor’s Degree in Marketing, I realized I had this strong desire to learn more about skincare and makeup since I had always loved reading beauty magazines and learning about the newest products and looks created by celebrities and models, and loved helping & sharing beauty tips and tricks with anyone who would listen.

I went back to school for my Esthetic’s NYS license in 2008, and quickly began taking bridal & airbrush makeup courses to add to my skillset & fulfill my passion & began my Freelance Makeup Artist career all while working in the Beauty Industry simultaneously! I was working full-time in Business to Business Sales while pursuing my makeup career on the weekends.

I quickly learned that there was something so rewarding to getting to empower women to feel like the best versions of themselves from the inside out – not just putting makeup on their faces, but giving them an experience they will never forget -whether it’s working with brides and their bride tribes, or photoshoot clients, it just makes my heart sing to see them look at their final look and just light up with joy!

We all face challenges, but looking back would you describe it as a relatively smooth road?
Starting out as a freelance makeup artist in 2008 in Long Island, NY (where I’m originally from), I was working full-time outside of makeup artistry so it was initially something I could only pursue on weekends for wedding clients and did not get to dedicate as much time proactively marketing my services, but always a passion and a skillset of mine I looked to fit where I could.

Moving to San Antonio, TX in 2012 with my then-boyfriend, now husband, also made it a struggle to get back on track with pursuing Freelance Makeup Artistry, losing any connections/referral partners in the makeup and bridal industry, and starting- what felt like.

All over again in a brand new state halfway across the country definitely let my passion fall to the waist side because I had to quickly begin working full-time to build a life in Texas and pursued the business side of the Beauty & Skincare Industry working in B2B sales fulltime as a Business Manager/Sales Consultant to make a living and get settled into my new life in Texas, so this also made it hard to give a big focus to makeup services since I traveled within the US to different states often, where I was only able to see a handful of clients for makeup services a few times a year.

But all the while kept up with Industry Conventions and Trade Shows and education in makeup artistry where ever I could in my free time. I gave my passion for makeup artistry in the bridal industry a true focus end of 2017 after some unforeseen career changes in sales and taking a true look inward at what I felt was missing and what truly makes me happy in my career path.

I began marketing my services online more within the industry, attending networking events, meeting other wedding vendors, fellow makeup artists, and photographers, and put my pedal to the metal to get myself out there, and got to work with some fabulous Bridal hair and makeup teams, photographers willing to take a chance with me, magazines, styled shoots, etc.

Thus learning & growing while doing what I loved and understanding where my boundaries lie, and how they are allowed to change. All the while getting more and more direct bookings for weddings, portraiture photoshoots, maternity photoshoots, boudoirs, etc.

I would say my biggest accomplishment thus far is learning to get out of my own way! I had support from so many from family and friends to others in the industry, those that believed in me, but realized I wasn’t believing in myself, that I could make my passion my career!

I had to look within and truly work on my mindset and take action, and be confident in who I am and what I deliver. We can truly follow our passions if we put in the work, have the determination, and believe in ourselves, not listen to negative self-talk!

Appreciate you sharing that. What else should we know about what you do?
I do love & offer both airbrush makeup and traditional makeup services (traditional creams and powders applied with makeup brushes to the complexion), but I would definitely say I specialize in airbrush makeup application, and I tend to provide airbrush more often as the client’s preference and I are known for this more.

When I first began my career immediately after becoming a licensed Esthetician (the 600 hours accumulated and curriculum for esthetics is in skincare, makeup, and waxing that then you are required to take a state board written exam and a hands-on practical and pass in order to receive your state license).

I knew I was interested in taking my makeup skills to the next level and wanted to invest in Airbrush makeup, especially in the Bridal Industry, so I took a few Temptu (one of the top renowned airbrush makeup brands/companies in tv, film, since the late ”80s) courses at a beauty trade show and chatted up their booth and went home with a complete airbrush starter makeup kit (the airbrush gun, foundations, blush, contour, highlighters).

Airbrush makeup application requires a different set of skills and techniques than using makeup brushes, creams, and powders. The formula is traditionally thinner for airbrush makeup yet very pigmented meaning a little goes a long way, is buildable for added coverage in layers, and through the airbrush gun creates a weightless, micro-fine mist out of the airbrush gun, giving an even, flawless skin-like finish that is high-def ready, water-resistant and sweat-resistant.

Hence why brides love this for one of the most important days of their lives where they will need it to last all day in the Texas heat, through happy tears and dancing the night away, and look fabulous in their professional photos that will live forever! And most of my clients tell me they barely feel like they have anything on at all!

I would say my skillset with airbrush makeup sets me apart, and my application techniques – I always remind my clients, just like all traditional makeup isn’t created equal neither is airbrush makeup or techniques used. I utilize the airbrush gun & makeup for their full complexion (foundation, bronzer, contour, blush, highlighter, and sometimes even eyebrows), and can create looks from natural to full coverage “snatched” contoured glam complexions all while it still just looks like their glowing skin.

I also take pride in my disinfection practices and standards all throughout any type of makeup service ever since I started my career, along with using professional grade, luxury products in my pro kit! I look to make it a collaborative experience by using my expertise & recommendations but making sure what the client wants and truly listening to their makeup goals, asking the right questions to make it a fun transformative experience.

And I believe your makeup can only look as good as your skin so believe in pampering the client with appropriate skincare prep to enhance the canvas I am working on. And will always continue to take courses and educate me to keep up with industry trends, new skills, products, and how to continue to better myself and my skills, you can not grow if you stop learning!

At the end of the day, I believe it’s not just about putting makeup on a face but making sure the client feels beautiful from the inside out – they will always remember how you made them feel – and that is truly what my end goal is!

Are there any books, apps, podcasts, or blogs that help you do your best?
Books: Making Faces – Kevyn Aucoin/Assisting Rules – DeShawn Hatcher/The Power of Awareness – Neville Goddard/The Expiration Date – V.L. Arias.

Podcasts: The Bridal Beauty Business/The Manifesting Makeup Artist/The Life of A Makeup Artist/We Speak Beauty.

Contact Info:

Image Credits
Esther Makau Photography, Monica Roberts Photography, Kendall – Roaming Wild Photography, Leah Godfredson – Ever After Photography, and Gillian Menzie Photography

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