Today we’d like to introduce you to Lauren Primacio
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Hi my name is Lauren Primacio and I am a product videographer local to San Antonio, Texas. My videography journey started in college. I took an editing class at Northwest Vista college and found myself getting to class early, staying much later after class ended and studying editing techniques to impress my professor. Ego fully inflated, I worked on a group project that I simply slapped together. Unbeknownst to me, this would be a project the professor would show the whole class and I’ll never forget what he said about my video “This video is boring…you need to make video content that is worth watching.” Embarrassed, I committed to making watch worthy content from then on. When I graduated from college, I started working as a video content creator at a local mortgage company. I worked on a series that I hold fondly in my memories called “The Weekap.” This was a video series that showed that the mortgage industry is living and breathing, with real working humans that want to genuinely help people fund homes to live in. These were videos to be posted on social media, but even better, they were shown at the weekly staff meetings. My goal was to conjure up tears. Every time. I had the room crying from laughing so hard one minute, to sobbing on each other’s shoulders the next. It was the best feeling in the world. I had made video content worth watching.
I then took on clients that wanted video content from me, and I loved the challenge of putting their business story into a beautifully packaged video to share on social media. I didn’t realize it, but I had started my journey to product videography.
At the start of 2024, I took a class in product videography and learned so much. More than I could really say. I fell deeply in love with the style of videography and how I could still make videos worth watching. After taking my class at the beginning of this year, I’ve continued to work on passion projects. I use products and random objects in my house, drawing inspiration from any little things just to keep creating this type of content. I share all my passion projects on Instagram and my family and friends love to see the videos I produce. I’ve caught the attention of small business owners that live outside of Texas, but also outside the United States. I’ve been able to make meaningful relationships with these business owners, all through the love of product videography. It has brought me the opportunity to meet amazing people with amazing missions they carry out with their products. I love what I do as a product videographer in a creative sense, but even more, I love the people that it has brought me.
We all face challenges, but looking back would you describe it as a relatively smooth road?
My video journey wasn’t the smoothest. The hardest obstacle I ran across was losing my video specialist position with a YouTuber with just under 1 million subscribers. It was the best opportunity to expand my social media knowledge and work to sharpen by short form video skills. In that position, I learned a lot about running a YouTube business. I lost my job due to inadequate work production. The amount of work I started out producing did not match what I produced nearing the end of my time there. I can be honest about this part of my journey because I truly do not believe I was meant to be in that space for very long. I’m a firm believer in that things happen for a reason, and this is the best example of that.
Six months pregnant, and completely dejected with my creative side, I found a job in data that had medical insurance to cover the birth of my daughter, a paycheck to take care of my family, and time off to spend with my newborn. It was a sad time, creatively. I would have colleagues, friends, and old coworkers reach out to me to ask if I still did videography and I couldn’t bring myself to agree to any video project. I couldn’t trust myself to follow through on projects, and my love and light for videography was dimming quickly. After a year working in data, I saw that the product video course was going to be launched at the start of 2024. I had a family meeting with my fiancé and we agreed that this might be a good way to rehab my creativity. And for the first time in years, I picked up my camera.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
As a product videographer, I create high quality short form video content featuring products to be used for digital advertisements for social media. Using music, sound effects, set design, and practical effects, I make video advertisements that are eye catching and scroll stopping. The project I am most proud of is my Bush’s Beans spec video. I had drawn inspiration from another Instagrammer’s song he made for The Bush’s Beans Musical Fruit Contest. I thought it was such a fun song and that I could do a lot visually. It was a long video, but I learned so much from that project and became more confident in my abilities as a product videographer. I think right now, my biggest differentiator on social media, is that I involve my friends and family heavily into my passion projects. You’ll see on my feed that my daughter is often on set with me, setting the shot just right, angling lighting, and even starring in some productions. My fiancé is my right hand on every project I start, my dad starred in one of my past productions, and so did my sister in law. My family and friends are fully invested in me and what I do as a product videographer and, honestly, I could not ask for anything more loving.
Is there something surprising that you feel even people who know you might not know about?
I am currently training for a triathlon, not knowing how to swim, and never having competed in biking! I try to look for opportunities for growth in lots of different ways.
Contact Info:
- Instagram: https://www.instagram.com/laurenp.productions/?hl=en
- Facebook: https://www.facebook.com/profile.php?id=61558665066275
- Youtube: https://www.youtube.com/@laurenp-productions
