Today we’d like to introduce you to Sherday Fallen.
Hi Sherday, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I am a woman in the beauty, health, and fitness industry. I started my journey as a cosmetologist in 2014 but when I noticed I was gaining too much weight and got to 210 lbs I needed change. Starting my fitness journey in 2018 a friend of mine told me about a gym providing a 30-day free trial and I stuck with that community for 2 years. Within that community, there were many women encouraging me and telling me how encouraging I am and should become a trainer for the company. I received my license but not the job due to the timing. I took the license and started Drip Fitness. I was unsure how to run a business but I was determined and at the same time I started Nursing school, which is the foundation of all the businesses I own. Nursing school was always in the plan alongside cosmetology but fitness was new and unexpected. I am a woman who considers your health important and all categories play a part like puzzle pieces that fit well together. I am in nursing school using my education to help others with their health through fitness, nutrition, and providing services that benefit your health on the inside while enhancing your beauty on the outside for the reason we need it all for balance. I am the owner of Pretti Healthy where I specialize in extension installments and sell bundles and I-tips. Being in the beauty, health, & fitness industry there are not enough women who cover all the categories that actually care about people and their wellness that are not there only for the money. Being a multi-business owner of Drip Fitness and Pretti Healthy the vision is beyond what I expected when nursing and cosmetology was all I knew and now evolving into a multi-business owner. I did all this through prayer and I am a version of God’s work!
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The journey of an entrepreneur is a tough journey that you are never prepared no matter how many years you have been in business. Look at companies that have been in business for years they still make mistakes. We are all human. My obstacles came from not having support. No one ever told me they did not support me or believe in me, they just did not support me. I had very few people in my corner and they did not live in the area I was building the foundations of Drip Fitness. At that point I wanted to move to a new city so I would travel once a month and build my community there, that was a failure. As a business owner, you will go through trial and error. There will be times of reprogramming, rebranding, or rethinking the whole idea of the business. As I learned that I was in this by myself and I started to see what could work for me. I made a change by putting myself out there. I started to join social media groups, posting frequently, to the point I was meeting people and getting out there. This day I am nowhere the same or recognizable as who I was in 2020 when I started Drip Fitness. The obstacles and challenges will continue as the journey succeeds. I also struggled with financial support for the business, for the reason I did not have a handbook on what to do or how to do it. I had a business plan, and that its. Running a business needs a business plan but without a strategy, it can not be fulfilled and I learned that the hard way. It is important to have a mentor or resources. When people say “just do it”, behind that also needs a plan and strategy. The best advice I can give is: do not be afraid of failure, embrace it, and use it to progress and excel. Thank you to all my clients that I have trained or hair that I have done. Without y’all the businesses would not be where they are right now. The people who continue to share my services and classes on social media and word of mouth I appreciate y’all more than y’all think. Thank you for my friends and family that continue to support me, y’all the real MVP’s! Do not give up on what God blessed you to do! 1 Peter 4:7-11
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Drip Fitness provides fun fitness classes called Get Lit & Drip that is an aerobic step board & booty bands class. Other than the classes we provide fitness programs, meal guides, one on one consultations, and working on our fitness products & apparel. Drip Fitness is here to show that fitness is health, it is not all about the gym and nutrition, there’s more ingredients to a healthy lifestyle. Pretti Healthy is the beauty side of the industry where I specialize in extension installments such as crochet, sew ins, & I-tips and also sell bundles and I-tips. We may grow our hair options but right now only those categories.
Can you talk to us a bit about happiness and what makes you happy?
One thing I have not spoken about is that I am a mother. My happiness comes from spending time with them, as cliche as it sounds it’s important to me for the reason I did not grow up with parents. I was blessed to be sheltered by family. My girls give me joy and peace, plus I am a big kid at heart. I love to travel due to learning about different cultures. There is so much to see in the world and to learn and it’s amazing. After a nice refreshing trip, it’s like the creativity was reset. Self-care is a major aspect of my happiness. I have many tasks I have to get through on a daily and taking a day of self-care resets me for the week so I can fulfill my duties as a mother, business owner, student, and many other hats.
Contact Info:
- Website: https://linktr.ee/sfallen
