Today we’d like to introduce you to Jenny Romeyn.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I didn’t start in hospitality, I started in retail and design. I’ve owned a children’s boutique in Santa Rosa, California for nearly two decades, and I also have a background in interior design. That’s where I learned how to build a brand, create an experience, and understand how a space can make people feel something the moment they walk in.
Real estate was always in the background. My grandfather was a real estate investor who bought vacant land all over the world, so I grew up seeing it as an opportunity. Then in college, I had a lightbulb moment when I realized the rent I was paying was more than a mortgage would be, so I bought my first house at 19. That was the shift from awareness to action.
Over time, I found myself pulled more and more toward real estate and hospitality. I started investing in short term rentals, not just as places to stay, but as environments that felt intentional, elevated, and different from what was already out there.
That’s how Soulcation Collective was born.
What started as a single property has grown into a small portfolio across different markets, including Wine Country in California, a beach property in Galveston, and most recently, Hill Country Soulcation just outside Fredericksburg. Hill Country is really where the vision came to life in a bigger way. I took raw land and developed a design forward glamping retreat from the ground up, creating three unique stays, a dome, a shipping container, and a hexagon structure, each designed to feel immersive, private, and connected to nature.
What ties everything together is the idea of a “soulcation”, a stay that helps you slow down, disconnect from the noise, and reconnect with yourself or the people you’re with. It’s not about adding more, it’s about being intentional with what’s there.
Today, I’m continuing to grow the brand with a focus on thoughtful design, guest experience, and creating spaces that people remember long after they leave.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t been a smooth road.
One of the biggest challenges has been building something that looks elevated and seamless on the guest side while managing the reality behind the scenes. Especially with Hill Country Soulcation, I wasn’t just designing a space, I was developing raw land. That meant figuring out infrastructure like water systems, septic, utilities, and county regulations, all while trying to create something that felt effortless and design forward.
There’s also the operational side. Short term rentals can look passive from the outside, but they’re not. You’re constantly balancing pricing, occupancy, guest expectations, maintenance, and staffing. Small details matter, and if you don’t have strong systems in place, it can quickly become overwhelming.
Another challenge has been maintaining brand consistency across different markets. Each property is in a completely different environment, but they all need to feel like they belong to the same brand. That takes a lot of intentional design, not just visually, but in the guest experience as well.
And like any business, there have been moments where things didn’t go as planned, whether that’s pricing mistakes, operational inefficiencies, or learning curves with new platforms. But those are usually the moments that force you to refine your systems and make better decisions moving forward.
If anything, the challenges have been what shaped the business into what it is today. They’ve pushed me to be more thoughtful, more efficient, and more clear about what I want the brand to stand for.
Appreciate you sharing that. What should we know about Soulcation Collective?
Soulcation Collective is a design forward short term rental brand focused on creating immersive, intentional stays in nature driven locations.
We currently have properties in Texas and California, including a glamping retreat in the Texas Hill Country, a wine country property in Sonoma County, and a beach house in Galveston. While each location is very different, they are all tied together by the same core idea, creating spaces that help people slow down, disconnect from the noise, and reconnect with themselves or the people they’re with.
What sets us apart is the level of intention behind both the design and the guest experience. I don’t approach these as standard vacation rentals. Every property is designed from the ground up to feel cohesive, elevated, and memorable, while still being comfortable and livable. My background in interior design plays a big role in that, but it goes beyond aesthetics. It’s about how a space functions, how it photographs, and how it makes people feel during their stay.
Hill Country Soulcation is a great example of this approach. It started as raw land and was developed into a small glamping retreat with three distinct stays, each designed to feel private, immersive, and connected to the landscape. That project really pushed the brand into something more experiential rather than just a place to stay.
Operationally, we focus heavily on creating a seamless experience, from clear communication to thoughtful add ons and details that elevate the stay without overcomplicating it.
What I’m most proud of is that the brand feels consistent across completely different environments. Whether someone stays in Texas or California, there’s a clear point of view behind both the design and the experience.
At the end of the day, Soulcation Collective isn’t just about where you stay, it’s about how you feel while you’re there, and that’s what we want guests to remember long after they leave.
We all have a different way of looking at and defining success. How do you define success?
I define success a little differently than I did when I first started.
Early on, it was more about growth, numbers, and proving that the model worked. And those things still matter. But over time, success has become much more about alignment.
It’s building a business that reflects my point of view, one that feels intentional in both the design and the experience, while also being financially sustainable. I want the properties to perform, but I also want to feel proud of what I’ve created and how it’s experienced by guests.
Success also looks like creating something that gives people a real shift when they stay. When a guest tells me they felt more relaxed, more connected, or that the space made their trip feel different, that’s meaningful to me.
And on a practical level, success is having systems in place that allow the business to run smoothly without everything depending on me. That balance between creativity, operations, and sustainability is what I’m always working toward.
So for me, it’s not just growth for the sake of growth. It’s building something that works, that lasts, and that still feels like it has a clear point of view behind it.
Pricing:
- Nightly rates vary by season and property, typically starting around $150 and scaling into higher ranges for larger homes, peak travel periods, and premium locations.
- Hill Country Soulcation offers three distinct stays at different price points, allowing guests to choose the experience that fits their style and budget
- Pricing and minimum stays adjust based on demand, weekends, and seasonal travel patterns
- Optional add ons such as curated packages, private experiences, and special occasion setups are available to enhance the stay
Contact Info:
- Website: https://www.soulcationcollective.com/
- Instagram: https://www.instagram.com/soulcationcollective
