Today we’d like to introduce you to Morgan Johnson.
Hi Morgan, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Just something I found that I had a knack for. Baked a loaf of bread and the wife enjoyed it, she brought some to her work and they liked it, found some other recipes and made a few up myself and decided to start selling, cottage food laws made that part fairly easy. The honey oat bread is a creation of my own as well as the blueberry muffins, not the concepts but the recipes and processes. I tend to sell things as cheap as I can and still make a little profit, I know some places that’d sell a fifty cent cookie for five dollars, I have a conscience. I only increase my prices when ingredient cost increases, we use no artificial flavors or preservatives and are extremely transparent about what is in our products, we have all ingredients listed on our website up front, as well as on our labels. We only source quality ingredients, unbleached flour, pure vanilla extract, pure cane sugar, ect. The people who buy our products do let us know that they enjoy them, but to sum it up it’s really just something that started naturally and went from there.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
More or less it’s been smooth enough, I generally make enough to restock the ingredients when needed, but we’re no Richie Rich, nor would I want to be. Making enough to support my family would be ideal but I wouldn’t need more than that, I’d probably thin my profit margins more if I was making enough to do so. The biggest struggle is having to charge for my products. But as much as I’d like it to, smiles and thank yous don’t restock my pantry.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I like to consider myself to have humility, I’m a realist, I wouldn’t say I specialize in anything, I do everything, but I wouldn’t call it expert level, mixing, baking, frosting, icing, rolling, folding, pricing, managing the website, sales, designing labels, printing said labels, customer interaction pre sale, managing finances. The only thing I pride myself on is my honey oat bread recipe and my blueberry muffin recipe, I’ve looked and haven’t seen anyone making the muffins how we do. Which is probably why I never liked blueberry muffins until I made them myself.
What sets me apart? If the ingredients aren’t expensive the product won’t be either, the bread doesn’t take much to make I’m not going to charge much more than it costs to make, 80% of the work is waiting for the dough to rise.
Is there anyone you’d like to thank or give credit to?
My wife supports me and helps when she can, my bakery wouldn’t even have started without her, she liked the bread.
Contact Info:
- Website: https://JohnsonsBread.com
