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Inspiring Conversations with Anthony Acosta of Books by Anthony

Today we’d like to introduce you to Anthony Acosta.

Hi Anthony, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I spent years in corporate America but always felt unfulfilled. That led me to start learning QuickBooks and diving into bookkeeping, where I discovered how much I enjoy working with numbers and helping business owners find clarity in their finances. I’ve always been fascinated by numbers, but more importantly, I’m passionate about helping small businesses succeed and avoid the struggles I’ve seen others face. I also want to set a strong example of financial literacy for my kids, showing them the value of smart money management and building something of your own.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t been a smooth road. Transitioning out of corporate life into building my own business has come with challenges like learning to find clients, overcoming self-doubt, and figuring out how to stand out in an industry where many people already have trusted advisors.

Balancing family responsibilities while growing a business has also been a test of discipline and patience. But every challenge has made me stronger and more determined to build something lasting that helps others and sets a positive example for my kids.

We’ve been impressed with Books by Anthony, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Books by Anthony is a bookkeeping business built on trust, clarity, and real results. I specialize in helping contractors, realtors, and insurance agents — industries where time is scarce and financial organization often gets overlooked. What sets me apart is that I don’t just record numbers — I help business owners stop losing profit to missed expenses, free up hours every month, and gain confidence knowing their books are tax-ready and accurate.

I’m most proud that my brand is centered on honesty and accessibility. There are no hidden fees, no confusing hourly billing — just straightforward packages designed to fit a business’s needs. At the core, I want my clients to feel supported, informed, and empowered to grow.

Books by Anthony isn’t just about bookkeeping — it’s about giving business owners peace of mind and the freedom to focus on the work they love.

Can you talk to us about how you think about risk?
I believe risk is a necessary part of growth. For me, one of the biggest risks was stepping away from the security of corporate America to start my own bookkeeping business. I didn’t have a guaranteed paycheck anymore — instead, I had to invest time, money, and energy into building something from the ground up. That was scary, especially with a family to provide for, but I knew staying comfortable would mean staying stuck.

I don’t take reckless risks — I take calculated ones. I weigh the downside, prepare as much as possible, and then move forward knowing that even if I stumble, I’ll learn something valuable. Starting my business has shown me that the biggest rewards come on the other side of fear.

Pricing:

  • Starter Package – $349/month
  • Core Package – $549/month
  • Growth Package – $849/month
  • Overage Fees – $125 per additional 100 transactions, $25 per additional account
  • Cleanup Services – $300–$500 per month (depending on complexity)

Contact Info:

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