

Today we’d like to introduce you to Veronyca Holland.
Veronyca, we appreciate you taking the time to share your story with us today. Where does your story begin?
Hi! I’m Veronyca, but everyone knows me as Coach Vero!
My journey as a fitness coach has had quite a few glow-ups of its own. I got my start in the wellness world through a multilevel marketing company selling supplements. While it gave me my first taste of helping others feel their best, I knew I wanted to create something of my own.
When the world shifted in 2020, so did I. With gyms closed and the hustle on pause, I rolled up my sleeves (literally) and started training clients out of my friend’s garage. It wasn’t ideal, but it was real. And it reminded me how powerful community and connection are. As gyms slowly reopened, I took my hustle indoors and started training at a local gym. My schedule filled up fast, and that’s when I knew it was time for the next level: online coaching.
Transitioning fully online gave me the flexibility to expand my reach and impact even more lives, without burning myself out. After building a thriving community of women virtually, I started to crave real life connection again. That’s when I created my signature monthly event: Booty, Brunch & Bubbly! A fun, empowering girls’ day where we celebrate fitness, friendship, and great energy.
It’s more than a workout, it’s a vibe. And it’s the perfect way for me to bring my clients and community together in real life while still doing what I love.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
In the beginning of my journey, I was working under a multilevel marketing company. It was a great introduction to the fitness industry, but deep down, I knew I wasn’t building something that truly felt mine. Later, when I first transitioned into online coaching, I partnered with another trainer and again found myself in a position where I was helping someone else grow their brand.
The biggest struggle for me was feeling like I was pouring my heart and hustle into someone else’s dream, not my own. I had the passion, the clients, and the vision… but not the full creative freedom or ownership. That realization lit a fire in me. It pushed me to finally step into my power, build my brand, and create something that aligned fully with who I am and what I want to offer the world.
That’s when Vero Fitness Coaching and Booty, Brunch & Bubbly were born, and I haven’t looked back since!
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
My work is all about helping women feel strong, confident, and empowered. Inside and out!
Through my online coaching program, I provide a fully customized fitness experience that includes:
• Personalized meal plans with recipes
• Customized workout programs with video demonstrations
• A tailored cardio and supplement regimen
• Weekly check-ins for accountability and progress tracking
• Access to a private group chat for community support
• An in-app progress tracker that keeps everything organized in one place
Whether my clients are working toward fat loss, muscle building, or just building confidence in the gym, my goal is to help them create a sustainable and enjoyable lifestyle that actually works for them.
In addition to coaching, I host a monthly event called Booty, Brunch & Bubbly, a high-energy fitness and wellness experience where we come together for a fun workout, brunch, giveaways, networking, and community vibes. It’s the perfect space for women to connect, celebrate their wins, and just have fun while prioritizing their health.
At the end of the day, I’m here to help women glow up… from the inside out.
What were you like growing up?
Growing up, I was always active and sports were my outlet. I played volleyball and softball in high school, and movement quickly became my safe space. But despite being on the teams, I often struggled to connect deeply with others. Because of childhood trauma, I didn’t always feel like I had the confidence or emotional tools to truly open up.
That all started to change when I discovered personal development. It was a total game changer. Learning to work on me helped me heal, grow, and become someone who could genuinely hold space for others. Now, as a coach, I bring that emotional awareness and empathy into every client relationship. It’s more than just fitness, it’s about creating a safe, supportive space for transformation, inside and out.
Contact Info:
- Website: https://verofitnesscoaching.com
- Instagram: @veroholland_