Today we’d like to introduce you to Andy Michel
Hi Andy, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
If you had told me years ago that I’d be here creating, storytelling and building community I probably would’ve laughed and asked if you meant in a past life. But life has a funny way of pushing you exactly where you’re meant to be.
I started simply by sharing my world whether it was my love for all things creative, my journey in digital marketing, or just being unapologetically myself online. Somewhere along the way, I realized that what I loved most wasn’t just creating content, but creating connections. That realization led me to Diablos Outsports Association, where I now serve as a Board Member and the Director of Digital Marketing and Social Media. It’s a volunteer role, but honestly? It’s one of the most fulfilling things I’ve ever done. Helping build an inclusive space where LGBTQ+ folks can show up, play and find their people? That’s the kind of work that feeds the soul.
Outside of that, I’ve been growing my personal brand, collaborating with companies that align with my values, and stepping into new creative spaces like launching my podcast (because why not add another project to the mix, right?). I love storytelling in all its forms, and I’m always looking for new ways to bring more authenticity, fun, and heart into the digital space.
This journey has been a mix of hard work, community and a little bit of Virgo magic, and I can’t wait to see where it takes me next.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Oh, absolutely not! The road has been anything but smooth it’s been more like a winding path with some unexpected detours, a few potholes, and maybe a flat tire or two. But honestly, that’s what makes the journey worth it.
One of the biggest challenges has been navigating the digital space as an independent creator. There’s this pressure to always be “on,” to keep up with trends, and to balance creativity with strategy. Creator burnout is very real and I’ve felt it firsthand. Social media moves fast, and if you’re not careful, it can feel like you’re constantly running on a hamster wheel posting, engaging, creating but never really catching your breath. I’ve learned that I have to be intentional with my content and my time. If something doesn’t align with me or feels forced, I take a step back.
Another challenge? Being an ambivert in a world that rewards extroversion. I love connecting with people, but attending events, networking, and constantly putting myself out there can be exhausting. Social anxiety sneaks up on me, and after big events, I feel drained. It’s not that I don’t enjoy them, I do but I have to build in time to recharge or else I burn out completely. Learning to set boundaries, protect my energy, and say no when I need to has been a game-changer.
On top of that, working in a volunteer-based role with Diablos Outsports Association has been rewarding, but also demanding. Nonprofits especially LGBTQ+ organizations require so much behind-the-scenes work to keep things running. It takes a village and sometimes resources are limited. But the passion of our community keeps me going. Seeing the impact we make reminds me why I do this.
And of course, there’s the challenge of simply being a queer Latino creative in a space that isn’t always built for us. There have been moments of doubt, of feeling like I had to prove myself more, or wondering if my voice even mattered. But every time I connect with someone who sees themselves in my work, I’m reminded that representation isn’t just important it’s necessary.
So, no, it hasn’t been smooth. But I wouldn’t trade the journey for anything. Every challenge has made me more resilient, more intentional, and more excited for what’s ahead.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I wear a lot of hats but at the core of everything I do is storytelling, connection, and community. As a digital creator, I specialize in authentic, engaging content that blends lifestyle, LGBTQ+ advocacy and personal branding. I love working with brands that align with my values and finding creative ways to make content feel real, not just another ad in someone’s feed.
Beyond that, I serve as a Board Member and the Director of Digital Marketing and Social Media for Diablos Outsports Association, an LGBTQ+ sports non profit organization. It’s a role that allows me to merge my passion for inclusivity, sports and digital strategy. Helping create a space where LGBTQ+ athletes can feel seen, celebrated, and connected is something I’m incredibly proud of.
But what I’m most proud of? Finally letting go of my fear of being seen. The reality is for much of my life, I tried to fit in or blend into the background to not attract attention, to avoid being pre-judged, to protect myself from being “outed” before I even had the chance to fully discover who I was. That fear of being seen held me back. Now, I stand fully in who I am, and I get to create from a place of authenticity and self-acceptance. That’s something I never take for granted.
And I wouldn’t have gotten here without my incredible support system. My husband, Gabino and my amazing family have always encouraged me to shoot for the moon, to take up space, and to embrace all the things that make me me. Their love and support are a huge part of why I do what I do and I hope my work can be that same kind of encouragement for someone else.
What sets me apart is that I’m constantly learning and evolving. I took a leap in June when I decided to take content creation seriously, releasing a very intimate reel where I had a heartfelt conversation with my husband about pursuing this path not knowing where it would take me, but knowing I had to try. From that moment on, I committed to growth. I sign up for seminars, network, brush up on my editing skills and push myself to try new things. I never want to get stuck in one way of doing things because the magic happens when you step outside your comfort zone.
At the end of the day, I want my work to feel human, relatable and full of heart. If even one person sees my journey and feels inspired to embrace who they are unapologetically, then I know I’m doing something right.
What sort of changes are you expecting over the next 5-10 years?
The world of content creation is changing fast and honestly, I love that. Over the next 5-10 years, I think we’re going to see even more of what’s already happening real stories, unfiltered moments and creators who aren’t afraid to show up as their messy, beautiful, authentic selves. The days of hyper-curated perfection are fading and people just want to connect. That’s the kind of content I want to keep making stuff that feels like a conversation, not a commercial.
AI is definitely shaking things up, making it easier to edit, plan and streamline content. But at the end of the day, people don’t follow tools, they follow people. The creators who win will be the ones who bring heart, humor and a unique perspective because no algorithm can replicate that.
I also see community-driven content taking over. It’s not just about likes and followers anymore; it’s about building a real connection with the people who show up for you. Private groups, interactive content and two-way conversations will be the future of engagement. I love that shift because it means creators (including myself) can be more intentional about who we create for, not just how many people see it.
Representation is another area where the industry is making positive strides. More space is being created for BIPOC voices, LGBTQ+ creators, diverse perspectives and the trans community groups whose stories have often been overlooked or silenced. That gives me so much hope. Seeing yourself reflected in media is powerful and I want to keep contributing to that in any way I can.
And let’s not forget, the value of content creation is real it’s not just about being gifted products. Creating something beautiful takes a lot of time, energy and effort. I’m proud of the fact that more creators are advocating for fair pay for their work. Content creation isn’t a hobby for a lot of us, it’s a career and it deserves to be treated as such. The industry is starting to recognize that the work we do is worth investing in not just free products or exposure.
At the end of the day, content creation is always evolving, but one thing will never change the power of a good story and the people who dare to tell it. That’s the kind of creator I want to be, now and in the future.
Contact Info:
- Website: https://www.thevirgoandy.com/
- Instagram: https://www.instagram.com/thevirgoandy/
- Facebook: https://www.facebook.com/profile.php?id=61559734072821&mibextid=LQQJ4d
- Other: https://linktr.ee/thevirgoandy
Image Credits
Andy Michel, Gabino Michel
